The studio

We're a co-founder you can hire.

Arbore Pruina is a Mexico-based studio that co-founds digital companies with first-time founders. No fund deployed. No agency billing. Just a partner that's been there before.

How the studio works

Five steps from idea to operating company.

Every co-founding engagement runs through the same playbook. The shape of the work changes; the rhythm doesn't.

  1. 1

    Idea fit

    We sit down with you. Is the problem real, urgent, painful? Are you the right person to solve it for the next decade? We say no often — that's the point.

  2. 2

    Co-founder match

    We agree on roles, equity split, and the cash-equity-revenue mix. You stay CEO. We become a co-founder, not a vendor.

  3. 3

    Build

    Our team becomes your team. Design, engineering, ops, brand — we ship the v1 in weeks, not quarters, using the patterns we've already tested.

  4. 4

    Launch

    We launch publicly with the playbook: pricing, onboarding, lifecycle, paid, organic. The first hundred customers don't come from luck.

  5. 5

    Operate

    We stay on as your operating partner — hiring, finance, growth, board. You raise on your terms, on your timeline, with traction that's already there.

Founder fit

Who we say yes to.

We're better with first-time founders building digital products that can reach a hundred-thousand users. Here's how we screen.

01

First-time founder.

We're built for the people who haven't done this before. We have the most to add when you have the least context.

02

Real, urgent problem.

We say yes when the problem is painful enough that customers would pay to make it stop. We say no a lot, fast.

03

Full-time commitment.

Side projects don't make it. You're CEO from day one — we expect the same energy from you that we bring.

04

Skin in the game.

You contribute cash, equity, and revenue share. The mix shifts case by case, but the alignment doesn't.

Deal structure

Aligned across cash, equity, revenue.

We don't have a one-size deal. The mix below reflects how we typically structure a co-founding engagement.

Cash

Lean

A modest monthly to keep the team funded. Designed to be affordable for a pre-revenue founder, not to fund the company.

Equity

Co-founder

We take a co-founder-sized stake — vested, aligned, locked to performance milestones.

Revenue share

Capped

A capped revenue share that pays the studio back as the company grows, then sunsets.

Have an idea? Let's co-found.

We co-found a small number of companies a year. We say no quickly — and yes carefully.

Start a conversation